B2B Rising
Date and Time
Wednesday Mar 19, 2014
Wednesday, March 19, 2014 10am
Location
CPCC - Downtown Campus\ Halton Theatre Free Parking
Fees/Admission
Special Rate for Your Matthew Chamber Members: $129 (Early Bird) before 2/19/2014, $149 (after 2/19/2014) This is a savings of $50 off the non-member ticket price! If any questions: Contact Katharine Arno @ Karno@Speedpro.com for the discount code http://carolinasb2brising.eventbrite.com/?aff=b2bmc14
Website
Contact Information
If any questions: Contact Katharine Arno @ Karno@Speedpro.com for the discount code
http://carolinasb2brising.eventbrite.com/?aff=b2bmc14
Send Email
Description
B2B Rising Conference: Charlotte, NC Wednesday, March 19, 2014 (9:30am ? 5:30pm) B2B marketing is evolving. To help B2B marketers identify and understand this evolving landscape, the Carolinas Chapter of the Business Marketing Association (BMA Carolinas) is hosting B2B Rising - a full-day conference for marketing and business professionals. This regional event is part of a global conference series designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas to grow their businesses. Hear from leading B2B corporate marketing executives and thought leaders and learn how marketing, technology, content, and creative is changing the B2B marketing landscape. 9:30am - 10:15am BMA Members & Speakers Meet and Greet Coffee & Networking for Non-Members 10:15am - 10:30am: Welcome 10:30am - 11:00am: MARKETING RISING: Ryan Saurer, Account Executive, Google B2B Marketing 11:00am - 11:30am: SOCIAL MEDIA RISING: Jeffrey L. Cohen, Co-Author, The B2B Social Media Book and Distinguished Lecturer, Ball State University 11:30am - 12:00pm: CONTENT RISING: Aaron Kahlow, CEO and Founder, Online Marketing Institute 12:00pm - 1:00pm: Lunch 1:00pm - 1:45pm: KEYNOTE: Eduardo Conrado, Senior VP of Marketing, Motorola 1:45pm - 2:15pm: INNOVATION RISING: Stephen Liguori, Executive Director, Global Innovation and New Models at General Electric; Incoming Chairman of the Business Marketing Association 2:15pm - 2:45pm: CONVERGENCE RISING: Chris Moody, Director, Product Marketing, Oracle Eloqua 2:45pm - 3:30pm: Afternoon Break & Networking, Sponsored by Tropical Foods 3:30pm - 3:45pm: Sponsor Spotlight and Door Prizes 3:45pm - 4:30pm: CREATIVITY RISING: Agency and Client Panel: Vantage Point & Eric Mower + Associates presenting B2B marketing case studies with clients 4:30pm - 5:00pm: TECHNOLOGY RISING: Mathew Sweezey, Pardot, a salesforce.com company; Author, Marketing Automation for Dummies 5:00pm - 5:15pm: Closing Remarks 5:30pm - 7:00pm: TEQUILA RISING: Networking Reception with appetizers and drinks at 1900 Mexican Grill & Tequila Bar (5 minute walk from Halton Theater)