Marketing planning 101

Description

Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you...then it sounds like you may need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.

A well executed marketing plan will help you:

- Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threat

- Define your target audience with buyer personas

- Develop a budget

- Define your brand with proper visuals and messaging

- Determine your best marketing channels for educating your customers, generating leads, and developing brand awareness.

Presenter: Patty Ross

Patty has over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business. She has

spent 17 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non profits. Golden State Marketing and her other business, California Wine

Marketing, were founded in 2006.

KEY TOPICS

Marketing, Public Relations & Sales

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