Simple Steps 3: Marketing Plan
Date and Time
Tuesday May 9, 2017
1:00 PM - 3:00 PM EDT
May 9/1:00 to 3:00 pm
Location
SBA - Small Business Adminstration 6302 Fairview Road Suite 300, Training Room Charlotte, NC 28210
Fees/Admission
Cost: $150 one-time fee for Simple Steps Workshop Series 2-5; A person from the same company is an additional $50.
Website
Contact Information
Michael Jackson
Charlotte SCORE
704-344-6576
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Description
The second workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.