Three essential elements to marketing success! Paid, Earned, and Owned

Description

Three essential elements of marketing success: Paid, Earned, and Owned. Your marketing plan is not just building a website and doing a few social media posts. Most businesses can benefit from a multi disciplined approach that includes website, SEO, social media, email marketing, PR and online advertising. This 
webinar will show you how these elements (What we call "Push, Pull and Amplify") work together to guide your business on a road to marketing success.
We will discuss:
PULL
-Why a properly built website is important for optimal search engine rankings
- What is SEO. How to organically improve search engine rankings.
-Google Ads vs Facebook Ads. Why, when and where you should advertise your business.

PUSH
-Public Relations and how it is different than Advertising
-Why hire a seasoned publicist
-The PR Toolbox- Press releases and media lists
-Free PR tools vs Paid tools to get publicity

AMPLIFY
-Where, when and what you should do with social media for your business
-Content calendar to help you organize your marketing campaigns
-Digital tools to help you tell your story easier
-Importance of E-Mail marketing

We tie it all together at the end to show you how we determine which marketing elements are right for your business!
About the presenter Patty Ross
Patty, a native Californian, has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 15 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, political activism and non-profits. Golden State Marketing, and her other business, California Wine Marketing, were founded in 2006. 
Registration: https://www.score.org/charlotte/event/paid-earned-and-owned-media-three-essential-elements-marketing-success-july-10th